As a real estate professional, engaging with your audience on social media is crucial for building relationships and generating leads. One powerful way to do this is by automating direct messages (DMs) to anyone who comments on your Instagram posts. In this tutorial, we’ll walk you through setting up an auto DM system using ManyChat, a popular chatbot platform.
Why Automate DMs on Instagram?
Automating DMs offers several benefits:
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Instant Engagement: Respond to comments immediately, showing followers that you’re attentive and responsive.
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Lead Generation: Collect contact information and qualify leads directly through Instagram.
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Personalization: Send tailored messages based on the comment’s content or the user’s profile.
Step-by-Step Guide to Setting Up Auto DMs with ManyChat
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Create a ManyChat Account
First, you’ll need a ManyChat account. If you don’t have one, sign up at ManyChat. You can start with a free plan, which offers basic features, or choose a paid plan for more advanced options.
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Connect Your Instagram Account
Once you’re logged into ManyChat, connect your Instagram account. Go to Settings > Instagram and follow the prompts to link your account. Ensure that your Instagram account is a business or creator account, as personal accounts are not supported.
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Set Up an Instagram Automation
ManyChat provides a feature called Automations, which allows you to trigger automation based on comments on your posts.
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Navigate to Automation > Ready-to-Go Templates or Start From Scratch.
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Click on “Start From Scratch” and select “+New Trigger”
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Choose the post or posts for which you want to set up auto DMs.
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Configure the Trigger
Now you can specify the trigger criteria:
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Create Your Automated Message
Now, create the message that will be sent automatically. Make sure it’s engaging and encourages further interaction. For example:
Hi [First Name]! Thank you for your comment. We're excited to help you with your real estate needs. Click the link below to get a free copy of our eBook on "Real Estate Marketing: 6 Key Steps to Create an Infinite Sales Funnel Effect." [Link]
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Add Follow-Up Actions
You can enhance your automated message with follow-up actions, such as:
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Asking for Email: Collect email addresses for further communication.
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Sending Additional Resources: Provide more information based on user responses.
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Scheduling Appointments: Allow users to book a consultation directly through the DM.
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Test Your Automation
Before going live, test your automation to ensure it works correctly. Comment on the selected post from a different account and verify that you receive the DM as expected.
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Monitor and Optimize
After setting up your auto DM system, monitor its performance. Use ManyChat’s analytics to track engagement rates and optimize your messages for better results.
Conclusion
Automating DMs on Instagram using ManyChat is a powerful strategy for real estate professionals.
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